I’ve rarely had a Client who has approached me with the words “It’s all going so well right now that we’d like you to have a look at our business”. Most people want to see […]
One Million Visitors to the Mary Rose Museum
It was exciting to read of the millionth visitor to the Mary Rose Museum within two years of its launch. Working with their team and Studio LR to develop what proved a major award-winning identity […]
A Garden of Fairy Tales
The challenge for any visitor attraction, however wonderful, is how to refresh the offer to reward repeat visitors and to attract new. Events do their job but powerful destination brands need something relevant, enduring, and […]
John Shaw and I have spent most of our lives in creative industries. Oddly enough they don’t have all the answers. We set up Theatre of Ideas to help organisations solve problems through harnessing the […]
Blarney Castle is an iconic Irish attraction but when we started working it lacked any branded identity. Someone wiser than me once pointed out that a destination without branding is like a balance sheet without […]
Scott Sherrard 